A billion-dollar business? Maybe not. Despite lofty projections for Facebook Gifts from analysts, reporters and myself, a new report picks apart public statements from the company to suggest it sold a maximum of 667,000 gifts in Q4 2012, and maybe a lot less. Sure, it's early days, but it may take Facebook a while to build Gifts into a game changer.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/-dOvQrY0bLA/
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