?In the Studio,? Why Zimride?s John Zimmer Left Wall Street to Start a Company

"In the Studio" has a special segment this week, hosting a Valley entrepreneur who grew up on the East Coast, studied at an Ivy League school, was lured to Wall Street, and eventually decided to leave the pinstriped suits behind to start building his own startup, eventually finding his cofounder via Facebook, moonlighting as an entrepreneur after the markets closed in NYC, and is now helping run a venture-backed startup that's making a real difference in the world. John Zimmer grew up in a Connecticut suburb outside of New York City, worked hard and made his way to Cornell in upstate New York. In college, he was part of the University's storied "Hotel Management School," taking a specific interest in real estate finance which eventually led him to the real estate finance group of a major New York investment bank. Zimmer felt that the culture around his high school and in parts of college put the lure of investment banking in his sights, but after some time, he developed an itch to try something new despite the chorus around him.

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